Business is business, but then content is the king. And if you need to boost the sales graph of your business, you just cannot do away with the idea of content marketing. Can you? Each year and the year that follows has the new trends in the content marketing, and if you are not catching those trends young and hiring a professional content writing team, you are missing out.
There have been many content marketing strategies in the past, which have been employed by companies. These strategies work best even in the current dynamics, but definitely there are many key trends, which are unique and great for your online business. Here are the 10 most effective trends that have become “Talk-of-the Town” in the changing dynamics of online marketing:
Original Content will Continue to be the Bait for the Brands
Competition is overwhelmingly growing up for good quality content. This type of content will help the companies to increase their current customer base and keep them satisfied. In the latest trends, Google is also going out for superior quality content and for this purpose it has started to tie up with media companies and brands. More and more investors are taking the bait, clearly showcasing that content marketing is hitting the spotlight.
Increasing the Transparency with Promotion
Consumers have become frustrated over the idea of boasting about the products, environmental claims, and even corporate support for many problems and causes. Overwhelming promotions are seen as the desperate and dishonest means to make the things go haywire. The new trend in content marketing strategy will and should aim at focusing on the transparency, clearly outlining the things, which are objective and necessary for business growth.It is also important to understand for the companies and brands as to how essential is the trust of customers. The more you are going to help your customers by writing understandable and transparent content, better will be your customer response rate.
Whopping Rise in the Content Marketing Plans
Companies all across the world are increasing their spending on content marketing plans. The bad side is that companies need to invest more and more on high quality content, which will increase the positioning rate of their products in established and new markets. The rise in content marketing plans out rightly means the need of more content on diversified topics. This trend is not going to stop anytime soon now.
Content marketing Roles are Superimposing PR Options
There is a paradigm shift between the roles and duties carried out within the structure of marketing trends. PR and communications are usually conceived and designed by different individuals. The content for rich media and social media is created by yet another team of creative writers. In this manner, a disjoint is created, which gives the variety. If the content has variety, your content marketing strategy is going to become fool proof.
Internet of Things Pose New Challenges for Content
With the changing trends, there is an extensive change seen in the behaviour of customers like the way they view the content. Despite the fact different types of content formats is available, Internet of Things has interwoven the content innovatively. Today the content and the technology are interacting seamlessly, helping customers to voice their opinions about products and services. With IoT heading up, most content has gone digitized. Beacon-based proximity marketing, and features like the device pairing and the new age sensors are ushering a new way of communication and ultimately leading the demand for content creation. Companies in such types of dynamics are reaching more customers in less time frames.
Live Video Streaming is Catching up Fast
There were the times when pre-recorded videos were making waves on internet, but that trend is slowly dying out. Live streaming of videos on various products and business concepts are heard aloud. These videos are effective in decision making process as well. Facebook has openly attested the fact that the users like spending three times more time on watching live videos instead of watching the videos that were pre-recorded. Remember, there is always the freshness in live video content.
Increase in Demand for Strategic Documentation
Not long back in times, content marketers were playing fast and loose with the content. The statement means that marketers were using all types of content everywhere. This trend has transformed with the trend of strategic documentation. Today the companies are getting themselves focused and preparing strong content marketing strategies more than anything else. Content marketers are being asked to lay focus on the effective and fluid content marketing strategies, and it is quite obvious too!
Virtual Reality is Occupying Larger Space
If content market is going to write new rules, it is going to be only through the virtual reality programming. With Virtual Reality around, customer engagement will increase. Take the example of Shopify, which has developed VR App for providing its shoppers the advantage of customizing their clothing from home.
The ultimate prospects of virtual reality are likely to be seen as intimidating for now, it is still a worthwhile option for any big and small enterprise to take the power of content marketing to whole new levels. The power of Virtual Reality in content marketing is not only restricted to consumer advertising and marketing though.
Growth of Interactive Visual Content
If it is content marketing and there is no talk on interactive visual content, definitely, there is a disconnection somewhere. The intense need for interactive visual content is that it is engaging and responsive. Companies get a good response from their customers through this type of content.
What is finally stored?
It is always a good and profitable idea to follow these amazing content marketing trends for boosting the sales of your business, and moreover keep you going up in the competitive world. Make sure you are following the trends, and also keeping abreast with the new and arising trends. Remember, in the end, winner is always the person who keeps following the new trends.